Clearwood Consulting (Pty) Ltd. is a startup software development company in the POPI sector (refers to South Africa’s Protection of Personal Information Act). Clearwood offers software and awareness solutions around this topic, like the online information and community platform www.popi-compliance.co.za. Ask Answer was tasked to create a fresh and approachable but professional look for the main brand, while all its sub-brands needed to stay visually related to it. For that we created an umbrella brand with the various child brands.