brand & strategy
A brand is the core of your marketing expression. It builds trust and confidence in your products and services. We offer brand strategy development, implementation and execution.
We create your brand based on marketing analysis, your positioning and your client value proposition(s). This branding is then expressed throughout your marketing materials.
We ensure that every client obtains a visual brand expression that is conceptually strong and aesthetically focused to support your company’s brand goals.
Your logo, corporate colours and typeface are designed and chosen in the context of your brand and defined and presented in a corporate design manual.
In creating marketing materials, we heed your marketing strategies, as contained in your strategic and operational plans. Our designs assist you in reaching your specific market(s) and in inducing prospective customers to take up contact with you and evaluate the possibility of doing business with you.
We start every project with market and competitor research and analysis which includes a website audit before we craft an online marketing strategy.
Once a website is launched we constanly measure its impact with web analytic tools with the aim of enhancing the effectiveness of the website, visibly and below the surface.
Our website projects are compelling in design, usability and technology. We implement interactive lead-generating elements like blogs, e-newsletters or other means of customer engagement with which to project our clients’ brands into the online world.
We supply the systems you need to manage your website’s content in-house and to keep it current and fresh.
Applying search engine optimisation strategies we help you to get found on the web, improve your ranking by implementing link building through the use of social media plattforms and attract and retain customers with e-mail newsletters.
Apart from your website, your business card and letterhead will be the first impressions that potential customers will have of your brand.
We design these items with care and professional attention to ensure you come across compellingly.
These printed items will be in total congruence with your website and other means of digital marketing.
For sales and marketing purposes you need material that is designed to engage your prospects visually, emotionally and logically.
In close collaboration with you we create concepts and ideas for folders, brochures, corporate gifts or point-of-sale promotions.
Successful magazine ad campaigns are eye catching in their graphic design while emotionally engaging the consumer. We craft striking concepts and graphics that strengthen your brand proposition.